Data surround humans and businesses. The increased dependency on technology has created large volumes of data that are a crucial asset for modern businesses. Data is not only helping businesses understand their customers but is playing an important role in making the key decisions. With data doing so much for the businesses, humans have their eternal place when it comes to offering the high-end customer experience, managing the customer issues, etc. The evolution of technology has broken the thin line between the distinct working of machines and humans.
The data-driven sector like the service industry, healthcare, telecom, etc., is facing the million-dollar question- what is the need for a perfect balance between the role of humans and machines? Let us explore the potential of both one by one, followed by the need for harmony between the two to take the revenue of the data-driven companies to the next levels.
Role of humans in data-driven companies:
First things first, technology can define access and secure data, but it requires effective monitoring or at least the basic human input at once. Taking the example of sci-fi movies, increased dependency on technology can be disastrous for any business.
The major data analytics trends indicate that customers of the data-driven organizations are already fed up with the Chatbot and automated answers. The need of the hour is the human factor in the companies that can add value to the customer experience. The deep role of humans in data-driven companies reveals that it is much more than the access definition, monitoring, and improved customer experience.
Taking the best example of the role of humans is the working of the human resource department of any organization. Robots may get trained with artificial intelligence and NLP to take interviews of the incoming candidates. The human touch remains a necessity to understand the communication of the company’s vision and goals to the candidate and evaluate their traits.
To sum up the role of humans in any data-driven company, it is all about training, explaining, and sustaining the machines. Not two business processes in an organization are the same, and there are very few companies that have been on the technology from the start. Hence, humans are required to train the machines to get desired results. The explanation of the outcomes of the tasks is the decisive factor in many business processes like customer services, sales & marketing, etc. In the end, it is all about the sustainability of the business that depends on the technology’s sustainability, for which human intervention is a must. Let us now have a look at the role of technology or machines in a data-driven organization.
Role of machines in data-driven companies:
It is hard to bring down the role of technology in businesses when humans are starting their day with technology and ending it at technology only. When data is the input for multiple business functions and associated decisions, the accuracy, and precision of the technology is the only thing to rely on.
The advancement in machine learning with multiple benefits of NLP, artificial intelligence, etc., has successfully eliminated the redundancy from the routine works. The real-time data analytics indicate that the human workforce can concentrate on other crucial works than spending time on the regular functions that are best managed by the technology only.
The decrease in labor availability due to economic meltdown, situations like global pandemic further stresses the need for high-end technology that can be operated remotely. With data meaning everything to the organizations, the technology can keep it organized, ensuring proper analysis, data security, and proper data disposal. With all being that said, let us come to harmony between machines and humans.
Bringing the harmony between the role of humans and machines:
Once the strengths of humans and machines are understood, it is time to establish the harmony between the two for overall benefit to the data-driven companies. The selection of both parties should be from the latest and established technology and highly-skilled manpower only.
Hence, any company aiming for significant process improvements in current completion, keeping the window open for the future has to make the humans and machines work together in symphony. Businesses require the teamwork, leadership, social skills, and creativity of the humans and scalability, speed, and quantitative aspects of the machines.
For many businesses, it remains a question to establish the partnership between humans and machines even after understanding the benefits of the powerful combination. The data analytics solutions for small businesses focus on the use of the best available technology and skilled manpower for the betterment of the business profile. Let us have a quick look at the most generic process of combining the power of humans and technology for any business:
Re-imagine the business process: With the advancements in technology, it all starts by reimaging the entire business process.
Embrace employee involvement: It is equally important to make employees understand the humans-machines partnership.
Design artificial intelligence strategy: Artificial intelligence can be the first step towards digitization and it is great to start with the strategy for the same.
Responsible data collection: It is equally important to pay attention to the sources of the data collection.
Re-designing work to incorporate humans and technology: The final step includes redesigning the business process to enhance the human-technology partnership.
After having a look at the role of humans, machines, and the expected harmony between the two, the aim of any data-driven company should be clear. It is all about making the humans and machines work together to get the best out of each other. The point of concern is that neither of the two should overpower but complement one another successfully.
While machines can take care of the monotonous routines, humans are necessary for the personalized customer experience. Human or technology can’t work alone and hence play an important role in boosting the business revenue. Hence, any company aiming to stay high in competition must create a symphony of humans and machines.